To create a new brand and packaging for a range of British premium cheeses from the Long Clawson Dairy. The brand had to reflect Long Clawson Dairy’s cheese-making heritage and yet be contemporary enough to have shelf standout alongside other premium cheeses.
We traced the village name where the Long Clawson Dairy is situated today, back to the Domesday book. The name of this medieval village was Clachestone. It is believed that this name is derived from a large piece of stone buried in the village manor house wall. It is understood that this piece of stone is part of a medieval Menhir that was being carried through the village. From this insight we developed the brand ‘Claxstone’ along with a premium packaging range. The packaging uses a dark stone texture and contemporary shapes to compliment and emphasise the colour and texture of the cheese. To reinforce the dairy’s connection with the region, each of the different cheese packs are printed inside with a photographic scene of rural Leicestershire. To further affirm the cheeses’ premium position, each pack carries a code which the consumer can enter online and trace the dairy herd at Long Clawson Dairy which produced the milk.
Brioche – Race for life
Brioche Pasquier approached Cygnus for their event space design and build at Race for Life, to enhance the previous year’s activities. The stand would travel to ten Race for Life events up and down the UK, with the aim of handing out more Brioche samples than the previous year, and a wider awareness of the Brioche Pasquier brand.
The creative process began with a scamp drawing of an event stand spanning 15 meters, consisting of a branded Citroën van, a seating area, a play area, and a competition zone. By creating clear zones made up of the various elements, the open plan stand could cater for the different sized events Brioche Pasquier attended
Bridgestone CV Show
To design and build a high impact stand for the CV Show, that delivered both the brand and the Total Tyre Care proposition, generated an on-event buzz and drove footfall.
The bespoke stand played visually on the DNA structure of the Total Tyre Care logo, which provided a creative glue, whilst two simple, clean structures and three plinths maximised space and showcased products and services. A golf simulator, running a ‘Longest drive’ competition, provided the desired buzz.
Visitor numbers increased by 42% on the previous year, attracting the following feedback: “by far the best show we have done” from the client and “the best tyre manufacturer stand at the show” from a customer.
Nestle Waters Expo Stand
To provide a striking brand space at the Virgin Money London Marathon (VMLM) Expo 2014 communicating Buxton as the official water sponsor of the Marathon.
We designed an interactive space comprising a seating area, hydration information, a map of the route and a live twitter feed. iPads on the stand hooked up to the live feed allowing visitors to engage with the stand and other Expo visitors.
The seating area allowed visitors to spend more time on the stand and provided a comfortable area for using the large map graphic; planning where their spectators would support them from.
Lit up podiums constructed from 50cl bottles of water provided strong brand visibility. This brought height, light and an interesting feature to the stand.
– 7000 visitors on day one. Between 15,000 and 25,000 visitors on Friday and Saturday.
– Gave away 9,216 bottles of Buxton
– Gave away 8,000 clap banners
“one of the best stands at the Expo!”
Visitors at the Expo – April 2014
“the layout of the stand was inviting and open – having the seating and being able to view the map was great. Overall the stand felt premium and clean and was a great success”
Hugo Moura – Buxton Brand Manager, April 2014
BP Internal Wall Mural – 2014
To update an internal wall display situated at the heart of the BP head office. The challenge was for the wall to be engaging for both colleagues and visitors to the BP offices, detailing history, the journey of the company and how it has developed bringing the fuel and retail sides of the business together.
We worked with the BP archive team to gather relevant facts and information, sifting this to distill it down to the most interesting and relevant pieces. Selecting major events within the company’s history, we built this into a design style which tells both the history and leads towards the future. By installing a looping showreel within the display, showing continuous images and advertising through the decades, we were able to bring movement to the display. Our proposed magnetic display with a digital screen makes the graphics and video content easily updatable – a long term, innovative solution!
“Thank you to the team at Cygnus for producing a fantastic visual display for our office. The time spent researching the content and producing an engaging and creative design has resulted in some extremely positive feedback from our team members and lots of people stopping by to take a look! Installation was quick and easy, project management of the installation and the overall project was effective and efficient ensuring all deliverables were met. Thank you!”
Internal Communications Advisor, BP
To bring new life to the Interflora marketing offering by refreshing their seasonal campaign guidelines.
We planned and implemented a photoshoot to capture beautiful and compelling brand imagery. Following retouching, colour palette development and asset creation, we built comprehensive campaign guidelines for the Christmas, Valentines Day, Mothers Day and All Year Round marketing activity.
Vibrant, exciting campaigns which have delivered great standout for Interflora in 2014.
To promote an exciting and strategically important tactical campaign on BP forecourts. Over a two month period BP offered a generous and genuine customer proposition; to reward them for making the choice to turn into a BP forecourt rather than their competitors, with a free meal at PizzaExpress.
Forecourts can be busy cluttered environments so it’s essential that the creative stands out whilst communicating the ‘what’ and ‘how’ – throughout the customer journey from roadside, pump to cashier – without reproducing images of real pizza’s.
We took a fresh approach by positioning the offer to the consumer with an engaging headline ‘Love free pizza?’ To build interest and appetite through the customers journey on forecourt we introduced products from the PizzaExpress menu into the point of sale, for example ‘Love free Sloppy Guiseppe pizza? The hierarchy of message and brands was treated with care as it was important that both the BP and PizzaExpress brands were clear and that the offer of a free PizzaExpress meal was well understood, together with how the free meal is redeemed.
The whole campaign has been supported with an internal launch – all staff nationwide received vouchers for a free PizzaExpress meal, which we designed together with promotional point of sale for the workforce in the offices.
To capitalise on existing Buxton partnership with the English Cricket Board to drive brand visibility, loyalty and sales uplift, via a fully integrated campaign around the Ashes Cricket in the summer of 2013.
We built a concise and engaging challenge strapline – ‘Who’s Got The Bottle’ – and rolled out a 360 degree activation, encompassing an on-pack promotion, national and tactical media, trade activation across all channels, interactive Twitter campaign and high visibility activity in the cricket grounds themselves.
A highly engaging AdMedia Award winning campaign, generating massive visibility for the Buxton brand.
To download the in-depth case study for this campaign, please click below.
Milton Keynes College chose Cygnus to produce their Higher Education Course Guide for 2014.
The brief was to produce a course guide that would work in conjunction with existing prospectuses, but also stand-alone from a design perspective. We proposed a series of campaign collateral to support the promotion of an Adult Learning Open Day, therefore the course guide needed a strong identity that could be applied to advertising materials. The nature of the Higher Education courses, open to any students aged 18+, meant that the target audience was difficult to pinpoint.
Our biggest challenge – to combine client supplied imagery with stock imagery to create a convincing bunch of students.
We developed the design for the course guide and associated advertising campaign, using the headline ‘Discover the New You’, supported by black and white photography, and a colourful ‘leaf’ pattern design. With a campaign live date of early January and the promotion of adult learning opportunities, the headline worked well on a number of levels.
The bright colour palette and fun monochrome imagery, provided a fun and eye catching identity used across all of the campaign collateral.
Cygnus were briefed to design and produce a brochure and sales flyer for Nestlé Professional’s Lobster Fumet product, these were to become the first pieces of collateral produced for this product in the UK. A key part of our brief was to uphold its premium market positioning, producing high-end pieces that communicated key benefits and product facts.
We worked closely with the client to select recipes and striking lifestyle photography which demonstrated the product’s breadth and versatility. A concise layout style was created to work within the clients brand guidelines, along with the use of key colours from their palette. We recommended the specifications for these print pieces, a stylish square format was adopted for the brochure to work alongside the standard A4 size sales flyers.
“I have seen the finished materials and they look fabulous. You did a great job and everyone who has seen them here loves them”
Claire Dolan – CHEF® Brand Manager Nestlé Professional
Whitworths is the UK’s leading supplier of healthier snacking, breakfast, baking and cooking products and it wanted a website redesign that reflected its premium brands. The content had to be manageable in-house.
We felt that developing a catalogue-style site was missing a community-building opportunity and proposed a digital strategy for improved engagement. We chose CMS Expression Engine platform as its customisable modules and plug-ins allowed complex permissions and display levels. Whitworths brand managers can now add or edit products, job vacancies, stockists, nutritional values and recipes.
We also incorporated a WordPress blog to seed news and articles to improve SEO and encourage repeat visits.
Each product range has its own URL to help monitor promotional activity. In addition to traditional drop-down menus, the homepage features an animated kitchen scene where users can scroll-over imagery to navigate the site.
To refresh the existing catalogue, keeping the overall brand style whilst ensure the 2014 brochure showed a step-change from 2013. Our brief included introducing new product flavours to broaden the product offering, to communicate the brand message but ensure the brochure sells the product.
By providing a page style for key spreads prior to rolling out the rest of the brochure, we worked with the client to incorporate existing key brand elements, making the brand’s visual cues more prevalent within the brochure, allowing it to strongly convey the Mövenpick brand look and feel.
A beautifully designed strong brand piece, communicating the Mövenpick brand’s heritage whilst showcasing the breadth of product.