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To devise a strategy and produce a fully integrated TTL twelve month campaign to raise awareness of the New Vito.

To develop a suite of online and airtime advertising in conjunction with a media partnership with TalkSPORT radio to raise awareness of MB vans during the World Cup.

To promote the Mercedes-Benz Vito Sport as the vehicle of choice for mountain bikers, rather like VW has done for the surfing market.

To create an awareness campaign communicated the benefits of the ‘New black cab’ to both drivers and users.

To communicate After Sales products and offers.

Mercedes-Benz needed a targeted direct mail piece aimed at persuading Parcelforce drivers, currently in Iveco vans, to consider the benefits of driving a Sprinter van and to put in a request to their bosses for a change of van when their current lease expired.

We devised a 12 month multi-media campaign that includes over 200 strategically placed billboards, a national Tour in association with Travis Perkins which we organised, a TalkSport radio slot and a competition to win a van. The visual backbone to the campaign sees a fully rendered CGI scene of tools and various products for which the van might be used. The title made for the people, supporting the nation is line we produced for the World Cup campaign in 2010.

We developed a series of animated MPUs, skyscrapers and leaderboards to feature across TalkSPORT’s website and their World Cup hub microsite. The most creative takes the viewers eye along an animated white pitch line, which when zoomed out reveals itself as a line drawing of a van. We also help develop the Sprinter Van Challenge games and a Fantasy Football league.

In 2009 we approached Animal clothing and teamed up with their established bike tour, which covers 40 plus summer events across the country, and sponsored a team of professional mountain bike trials riders to kick off this awareness campaign. For this year the campaign has been ramped up with the sponsorship of a series of MTB races as well as the tour. Creative has been wide ranging from brochures, logo/brand identity, event organisation, signage, liveries, competitions/ giveaways, podcasts, social networking, ads and photography.

We decided to split the campaign into a two pronged communication piece. First we devised a series of ads that featured real cabby’s extowing the virtues of the Vito. For this we organised the closing of streets on location in London for the shoot. User facing ads utilised the line ‘All hail the new black cab’ and communicated that was not only bigger and more comfortable but also the same price to hire a a regular black cab.

We took what can be a mundane subject and injected a bit of fun and memorability into an ever expanding range of printed material. Visually we have morphed product with images/items that support the product offer. One hundred and six and counting have been produced to date.

The Cygnus solution was a mini brochure with a Post-It pack contained in the back inviting drivers to leave an: ‘I want one of these’ notes on their bosses desks or monitors.