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Understand the brand and complete a Pan European brand launch across all print materials for both distributor and end consumer, including the coordination of translations and artwork for all market versions.

To create an interactive website where the user could answer a series of questions on diet etc. The answers would then formulate whether that person required a vitamin supplement.

Pan European brand launch across all print materials for both distributor and end consumer, including training and display materials plus the coordination of translations and artwork for all market versions.

To produce a multi language manual that demonstrates both how versatile and the user benefits of iCooks product range.

After an initial ‘Brand Day’ Cygnus developed the brand imagery supplied to create a style that was both on brand and right for the European markets. This initially was applied to the Product Information Manual and then to Customer Leave Behinds, Pop Up Banners and Distributor materials.

To create an interactive website where the user could answer a series of questions on diet etc. The answers would then formulate whether that person required a vitamin supplement.

After initial briefing Cygnus incorporated the brand imagery supplied and developed a creative style that was both on brand and right for the European markets. Display materials including the Area Managers’ Tool Kits were created from scratch along with a set of illustrated characters for the Retail Kit.

We created a ringbound half Canadian manual containing a series of recipes from across Europe (iCooks biggest market). Each page incorporated stunning food photography which we had shot and art directed. Each recipe then referred to the item or items of iCook products used to create the dish.