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Chrysler
Lapsed Customer Campaign

Requirement:

To re look at existing reminder postcards with a new look and refresh with a clearer message.


Solution:

We created a set of three communication pieces, one for each of Chrysler’s brands. Each were clearly colour coded with short folding covers. Each cover has a clever and emotive copy twist that ties in the brand to the ‘come back to us’ message. Our first stage concepts went down so well that we won this job of the incumbent agency. The result of all this has now led to cygnus becoming the lead creative agency for Chrysler.

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