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FDD, through Boots, approached Cygnus to produce a website and POS material to launch RapidLash, an American eyelash enhancing product that actually thickens and lengthens your eyelashes.

Creative for Boots POS reflected a cosmeceutical look and feel. Designs ranged from large bespoke FSDUs to a shelf pegboard unit to reflect the product’s premium price point and stand away from the lower priced false eyelashes. The web site promotes FDD’s clinical studies to show impressive results for longer, more voluminous lashes. The site also archives all the press coverage to build purchase confidence and click through to purchase.