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Following a four-way pitch, we were appointed to create the annual Chlamydia campaign to raise awareness of Chlamydia Screening to 15-24 year olds in Northamptonshire. The brief was to take the look of the national campaign and make it work locally with specific messaging.

Create an ad campaign and website (talksooner.co.uk) to raise awareness for the first signs of Bowel, Breast, Prostate and Lung cancer in order to increase survival rates through early detection. The target audience was 35-59 yr olds, and aimed at both ‘end user’ and influencers i.e. family /friends.

We re-created the ‘speech bubble’ concept using our in-house 3D capabilities, and combined this with targeted copywriting. Creative was rolled out across Facebook, banner adverts, outdoor sites and promotional merchandise. So pleased has the client been that it has led to three more campaigns, all on-going.

We developed an overarching campaign identity: DETECT (Detect Early To get Effective Cancer Treatment), with a campaign strapline of ‘Look Closer, Talk Sooner’. The creative developed was simple, yet iconic, leading with targeted copy to effectively communicate the key messages.